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Kemie Guaida

I love using my design skills to solve problems and create great user experiences.

With more than 20 years’ experience, I have a broad skill base, having worked extensively in product and visual design, branding, web design, and illustration.

I have worked with product-based companies, agencies and all kinds of companies to develop a unique visual language and express it through well-crafted application interfaces, sites, marketing materials, and more.

My aim is to go beyond making thinks pretty to use design as a powerful tool to help businesses and users to achieve their goals.

User Interface Design (UI) User Experience Design (UX)

Programming languages

Languages Experience Rating Last used
HTML 20 years 5 2024
CSS 16 years 4 2024
Javascript 16 years 1 2021
PHP 8 years 1 2022

Development tools

Tool Experience Rating Last used
Figma 1 years 4 2024
Sketch 8 years 5 2022
Adobe Illustrator 16 years 5 2024
WordPress 8 years 3 2024
Invision 2 years 3 2022
Adobe InDesign 6 years 4 2021
Adobe Photoshop 20 years 4 2021
Sass 6 years 4 2020

Knowledge & technologies

Tool Experience Rating Last used
UX design 7 years 4 2024
UI design 15 years 5 2024
Visual Design 18 years 5 2024
Design Systems 4 years 5 2024
Brand design 18 years 5 2024
Prototyping 6 years 4 2024
Product discovery & planning 4 years 4 2024
Marketing Design 7 years 4 2024
Illustration 20 years 5 2024
Presentation design 10 years 5 2023
Web design 20 years 5 2024
Agile 3 years 4 2023
Git 5 years 3 2021

Languages

Language Skill level
English Near native / fluent
Swedish Highly proficient
Spanish Native speaker
French Basic communication skills

Education

  • UX Design Hyper Island
  • Human-Computer Interaction Stanford University Online
  • Communication Universidad Iberoamericana, Mexico
  1. Has some knowledge of the technology/product.
  2. Has previously used the technology/product but may require a brief introduction or course.
  3. Has used this technology/product in projects before and can get going on his/her own.
  4. Feels very confident with the technology/product.
  5. Is very experienced with the technology/product and can support or educate others in this area.

Projects & Employments

Current & previous projects

UX Designer at Dirma, Helsingborg

Redesigning Dirma, a platform for sports associations to raise funds through direct marketing, included user interviews, user flow creation, UI design, and branding, and helped shape a visually appealing and intuitive platform that has significantly boosted user engagement and satisfaction.

Technologies: UX research, User flows, Wireframes, UI design, Design System creation, branding, marketing material

UX researcher at Smart Agritech, Helsingborg

Conducted user research to improve a camera scale product for pig farms. Planned, did and analyzed user interviews to identify farmers' needs and frustrations with the project. Elaborated a reposrt summarizing finding and proposing concrete solutions

Technologies: User research, Analysis, User interviews

UX designer at Wineally, Helsingborg

I've worked with Wineally to integrate UX and design thinking into their workflow. We laid the groundwork by creating a design system and implementing processes for discovery, review, creation and implementation of new features. I also did UX reviews of critical parts of their software and proposed improvements.

Technologies: Feature planning, Journey Mapping, Wireframing, Prototyping, Visual Design, Design Systems development, UX reviews

UX designer at Wellbefy, Helsingborg

Through a discovery workshop I helped come up with clear user personas and user goals , and redesigned their dashboard to be clearer, more appealing, and more action-oriented.

Technologies: UX research, Protopersona creation, Wireframing, Visual Design

UX Designer at Huawei Technologies Sweden AB, Lund

Worked with the embedded technology team to develop tools for chip designers to work more efficiently. I researched the current tools available and the challenges the users face, and then worked to create an interface that allowed designers to more efficiently specify configurations with minimal effort.

Technologies: User research, Proto-persona creation, Ideation, prototyping

UX designer at Precisely, Gothenburg

Responsible for designing new features and improving UX for existing ones for the Precisely Contract Management Platform.

Technologies: Feature planning, Journey Mapping, Wireframing, Prototyping, User testing, Design Systems development

Designer at LocalizeDirect, Helsingborg

Did a complete rebrand of the LocalizeDirect company and designed their website, marketing materials, and the user interface of their products.

Technologies: Brand design, UI design, marketing design, web design

Current & previous employments

EC Solutions AB, Helsingborg

Working in-house as a UX/UI designer

Precisely, Gothenburg, Sweden

Responsible for all design-related areas in a B2B Saas company, working with an interdisciplinary team. • Planned, designed and prototyped new product features • Created and maintained a design system of reusable components • Developed and implemented branding guidelines • Designed and implemented website • Created marketing material and assets

Monolinea, Helsingborg

Working with agencies, dev teams and end clients to design and code well-crafted, usable and responsive websites and apps. • Designed interfaces for mobile and web apps • Designed and coded websites • Developed branding & guidelines • Created illustrations and marketing material