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Kemie Guaida

Kemie is an UX Designer with 25 years of experience turning user needs into practical, workable solutions. Her background spans legal tech, medtech, agritech, and government projects, and has designed everything from web apps and dashboards to mobile tools and embedded interfaces.

She works end-to-end — from understanding real workflows to shaping clear interaction patterns and building the prototypes and UI needed to make them real. She is very comfortable navigating complex environments, simplifying what needs to be simple, and designing for scale without losing sight of the people using the product.

Most of her work centres on close collaboration with cross-functional teams, translating constraints and requirements into interfaces that get the job done cleanly. She enjoys the mix of structure and improvisation it takes to move a product from problem to solution, and she brings both depth of experience and an pragmatic approach to every project.

Her portfolio

 

 

User Interface Design (UI) User Experience Design (UX)

Programming languages

Languages Experience Rating Last used
HTML 20 years 5 2025
CSS 16 years 4 2025
Javascript 16 years 1 2021
PHP 8 years 1 2022

Development tools

Tool Experience Rating Last used
Figma 4 years 5 2025
Adobe Illustrator 16 years 5 2025
WordPress 8 years 4 2025
Adobe InDesign 6 years 4 2026
Adobe Photoshop 20 years 4 2025
Sketch 8 years 5 2023

Knowledge & technologies

Tool Experience Rating Last used
UX design 10 years 4 2025
UI design 20 years 5 2025
Visual Design 25 years 5 2025
Design Systems 6 years 5 2025
Brand design 25 years 5 2025
Prototyping 10 years 4 2025
Product discovery & planning 6 years 4 2025
Marketing Design 10 years 4 2025
Illustration 25 years 5 2025
Presentation design 12 years 5 2025
Web design 25 years 5 2025
Agile 3 years 3 2023
Git 5 years 3 2024

Languages

Language Skill level
English Near native / fluent
Swedish Highly proficient
Spanish Native speaker
French Basic communication skills

Education

  • UX Design Hyper Island
  • Human-Computer Interaction Stanford University Online
  • Communication Universidad Iberoamericana, Mexico
  1. Has some knowledge of the technology/product.
  2. Has previously used the technology/product but may require a brief introduction or course.
  3. Has used this technology/product in projects before and can get going on his/her own.
  4. Feels very confident with the technology/product.
  5. Is very experienced with the technology/product and can support or educate others in this area.

Projects & Employments

Current & previous projects

UX design, Branding design, Marketing at Optisense Care, Helsingborg

OptiSense Care created Zenseat, a smart toilet seat developed in collaboration with an elderly care nurse to help prevent constipation in dementia patients. The product collects data on bowel movements, allowing healthcare staff to intervene early and reduce discomfort and complications. My work covered the full design foundation: creating the brand identity for both company and product, designing the website and marketing materials, and developing the mobile app used by care workers to monitor patients. The focus was on clarity, dignity, and ease of use — ensuring that important information was accessible at a glance and that the technology felt supportive rather than intrusive.

Technologies: Research, Prototyping, Visual design, Logo design, Web design

UX Designer at Caleidoscope Systems AB, Helsingborg

Caleidoscope builds lighting systems for large-scale retail environments, and they needed a dashboard that would give supermarket and store owners a clear view of their energy use and savings. My role was to determine which data actually mattered to users and how to present it in a way that supported quick, confident decision-making. I worked through the problem from the ground up: identifying key metrics, structuring the information hierarchy, and designing visualisations that made patterns and opportunities easy to spot. The result was a focused, readable dashboard that turned complex energy data into insights store managers could act on immediately.

Technologies: Research, Prototyping, Visual Design

UX Designer at Dirma, Helsingborg

Dirma is a platform that helps sports associations raise funds through direct marketing. They needed a clearer, more intuitive experience that would support users with very different levels of digital familiarity. I led the redesign from insight to execution: conducting user interviews, shaping the core flows through wireframes and prototypes, and refining the visual design. I also created supporting marketing materials to strengthen the platform’s overall presentation. The result was a smoother, more accessible experience that made it easier for associations to run their campaigns and stay engaged.

Technologies: UX research, User flows, Wireframes, UI design, Design System creation, branding, marketing material

UX Designer at LegalBuddy, Helsingborg

LegalBuddy offers expert-backed contracting and legal consulting online, and they needed a clearer, more modern way to present both their services and their product. My work involved redesigning the public website to create a more cohesive visual identity and a stronger, more trustworthy first impression. I also led the redesign of their platform, shifting it from a system-first layout to a genuinely user-first experience. The goal was to make legal tasks feel approachable without sacrificing professionalism. The result was a cleaner, more intuitive interface that communicates expertise while staying friendly, consistent, and easy to navigate.

Technologies: Visual design, Web design, Prototyping, UX design

UX researcher at Smart Agritech, Helsingborg

Smart Agritech developed PigXcel, a camera-based system that automatically weighs pigs, reducing labour for farmers and minimising stress for the animals. Despite the innovation, adoption in the field was low. I worked as part of a research team conducting in-depth interviews with pig farmers to understand their daily routines, constraints, and expectations. From these insights, we mapped key workflow gaps and recommended concrete improvements to bring the product closer to real on-farm needs. Several of these suggestions have already been integrated into the system, helping strengthen its fit, usability, and likelihood of broader adoption.

Technologies: User research, Analysis, User interviews

UX designer at Wineally, Helsingborg

Wineally built an app to help small restaurants and consumers pair wine with food, but they needed stronger design structure and clearer UX to support growth. My role was to bring design thinking into the development workflow. I created a design system to give the product visual and functional consistency, and set up practical processes for discovery, review, feature design, and implementation. I also conducted a UX review and redesigned key parts of the app to make the pairing experience more intuitive for both restaurant staff and end users.

Technologies: Feature planning, Journey Mapping, Wireframing, Prototyping, Visual Design, Design Systems development, UX reviews

UX designer at Wellbefy, Helsingborg

Wellbefy helps companies monitor and improve employee health with a strong focus on prevention. They needed a clearer, more purposeful dashboard that would serve both administrators and individual employees. I identified the key goals for each user group and translated those needs into relevant, actionable elements on the dashboard. The design aimed to reduce noise, highlight what matters, and present health insights in a clear, visually appealing way that supports quick understanding and long-term engagement.

Technologies: UX research, Protopersona creation, Wireframing, Visual Design

UX Designer at Huawei Technologies Sweden AB, Lund

Huawei’s embedded technology team needed a better way for chip designers to write specifications in a consistent, efficient format. The existing tools were fragmented, error-prone, and slowed down both design and review processes. I researched how designers were currently creating specs, mapped the pain points, and identified where standardisation would actually save time. Working closely with stakeholders, I designed an interface that let engineers specify configurations in a clear, simplified environment with fewer errors and far less manual effort. The result supported both accuracy and speed, making specification work more reliable and significantly easier to complete.

Technologies: User research, Proto-persona creation, Ideation, prototyping

UX & Design Lead at Precisely, Gothenburg

Responsible for all design-related areas in the Precisely Contract Management Platform, working with an interdisciplinary team. • Planned, designed and prototyped new app features • Created and maintained a design system of reusable components • Developed and implemented branding guidelines • Created marketing material and assets

Technologies: Feature planning, Journey Mapping, Wireframing, Prototyping, User testing, Design Systems development

Web & Brand Designer at LocalizeDirect, Helsingborg

Did a complete rebrand of the LocalizeDirect company and designed their website, marketing materials, and the user interface of their products.

Technologies: Brand design, UI design, marketing design, web design

Current & previous employments

EC Solutions AB, Helsingborg

Working in-house as a UX/UI designer

Precisely, Gothenburg, Sweden

Responsible for all design-related areas in a B2B Saas company, working with an interdisciplinary team. • Planned, designed and prototyped new product features • Created and maintained a design system of reusable components • Developed and implemented branding guidelines • Designed and implemented website • Created marketing material and assets

Monolinea, Helsingborg

Working with agencies, dev teams and end clients to design and code well-crafted, usable and responsive websites and apps. • Designed interfaces for mobile and web apps • Designed and coded websites • Developed branding & guidelines • Created illustrations and marketing material

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